This is an identity design project for a Nanotechnology Conference I’ve named Nano Now. I began with the logo, a mark that references the graphic signifier for a numerical exponent, a nanometer being one billionth of a meter. After the logo, I built a graphic language that references the idea of magnification. The title font looks pixelated, as if one had zoomed-in on the words themselves. Imagery overlays a close-up shot over a wide view.