In this project, I reinterpret the visual identity for the Institute for Figuring (IFF), a non-profit organization located in LA’s Chinatown, which is dedicated to the poetic and aesthetic dimensions of science, mathematics, and physics. 

IFF brings physics theory to the public via exhibitions, workshops, and lectures. My goal was to transmediate the new identity across multiple platforms, from print, to interactive, to spatial. I began by creating a new logo, a modular mark that references the grid of the x-y axis, to form a lowercase “i” and capital “F”. From there, I built a graphic language around the concepts related to my research of the organization. 

My research led me to explore the connection between physics and origami — how folding mechanisms can be applied to engineering for space travel or computer science. I studied the patterns left on the paper of unfolded origami animals and found a grid system around which I could design a new typeface, one I call Orimoji (fold-letter). I used this system to then create spatial models that would provide a structure for workshops and lectures for the event called FOLD.